Trademark is the epitome an enterprise created for its own image at the starting phase. It is conceived and designed based on the name, business scope, location and corporate culture of an enterprise, and acts as its spiritual business card.

Different from the marks in ancient times, trademark is the product of modern economy. Modern marks convey the intangible assets of an enterprise and act as media in the transfer of corporate comprehensive information. As the main part of corporate CIS strategy, trademark is the most critical elements in the transfer of corporate image, and is used with the most extensiveness and the highest frequency. For an enterprise, its strong overall strength, perfect management mechanism, high-quality products and services all can be implied by the trademark and eventually make a deep impression on the audiences.