Trademark offices in some countries have made some special stipulations based on their culture and traditions. Therefore, the design of export brand trademarks must be compatible with social and cultural traditions in various countries, and avoid going against their local customs and religions. For example, Chinese battery brand “White Elephant” is very popular in Southeast Asia, because white elephant is considered a lucky animal in this region; but its sales volume is not so good in Europe and Americas, for ”white elephant” means something expensive but useless in English, it is obvious that nobody likes a trademark with that name. Panda bear is the pride of Chinese people and is also very popular in Southeast Asia, Europe and Americas, however, people in Islamic countries dislike it.